Four made-up businesses, four completely different directions. These are real, live sites, not pictures. Click any one to open it and click around.
Near-black and cinematic, with a scroll-scrubbed 90-second bake and a menu set like a spec sheet. The exact opposite of the cream-and-serif look every other pizza place ships.
Heavy condensed caps, steel and high-vis yellow, a before/after that wipes open as you scroll. Trust signals up front, a free-quote button that follows you down the page.
Sage-tinted light, a marigold-gold accent, an editorial serif — the confident version of a salon site, not the blush-pink-and-script cliché. Prices are right there, no guessing.
Espresso-dark with a tide-teal accent, a roast curve that draws itself as you scroll, and a real product grid with prices and add-to-bag. A store that looks roasted, not templated.